Making duty refunds easier to understand

CLIENT

Caspian

PROJECT TYPE

Brand Strategy & Identity

PROJECT YEAR

2025

Caspian helps businesses recover eligible import duties through duty drawback, a valuable but complex and operationally demanding process. The company needed clearer positioning and a visual identity that could make its technology feel credible to finance and operations teams without losing the ambition of its original science-fiction-inspired direction.

I developed a brand system inspired by nautical navigation, star charts, and the passage of time; references connecting global trade with movement and discovery. An open geometric logotype, deep marine palette, and high-contrast accent created a visual language that feels precise, confident, and distinctly Caspian.

I also developed the positioning line “Better Global Trade” and a benefit-led messaging framework focused on clarity, speed, and financial value. The identity and messaging extended across the marketing website and campaign touchpoints, helping Caspian present a complicated service through a simpler, more coherent story.

Deliverables:
Positioning and messaging · Visual identity · Logo and typography system · Color system · Marketing website design · Campaign creative

‍

http://meetcaspian.com

Making duty refunds easier to understand

Other projects