Transforming trade data into sales intelligence with Revenue Vessel

CLIENT

Revenue Vessel

PROJECT TYPE

Brand Design

PROJECT YEAR

2025

Revenue Vessel approached me with a powerful platform but a visual identity that didn't match their ambition. They had built the world's most comprehensive importer database, a tool that transforms customs data into actionable sales intelligence, but their brand wasn't communicating the clarity, precision, and strategic advantage they deliver to their users.

We built a brand identity designed to bridge complexity and accessibility. The logomark is a geometric abstraction of an airplane winglet combined with a ship's keel, symbolizing stability, momentum, and the journey from data to insight. Inspired by nautical and air navigation and the precision of trade routes, we crafted a visual system that's both analytical and approachable. The typography is clean, modern, and built for digital interfaces. The color palette combines deep slate with vibrant lime accents, balancing trust and sophistication with energy and forward motion, reflecting both the seriousness of B2B sales intelligence and the excitement of discovering new opportunities.

Their product designer, Isaac Lotz, then took the brand identity and applied it beautifully to an Enterprise-grade, Framer-powered marketing site. From the dashboard interface to marketing touchpoints, every element was designed to reinforce Revenue Vessel's core promise: turn trade data into sales conversations, faster and smarter than ever before.

Deliverables:

Brand identity · Logo & typography system · Color system · Marketing creatives

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Transforming trade data into sales intelligence with Revenue Vessel

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